How to Decide Your Company Name?

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Zara Ghafoor

Zara Ghafoor /

June 21, 2021/

5 Min Read

The process of finding a perfect name for a start-up business is quite hectic. It also has a significant impact on the overall success of your business. The wrong name could be a disaster because you won’t be able to connect with your potential audience. It may also lead to insurmountable legal and business hurdles. On the other hand, a powerful name could become a turning point for the success of your business. It will help you out with your marketing and branding needs. Most of the entrepreneurs feel angst while they are finding a good name for their businesses. You need to come up with a recognizable, search-friendly, and defensible trademark. There’s no doubt that naming a business is stressful. Anyone looking to start a new business wants to get their values and culture to embody in their business name, which would be the better approach for getting associated with the potential audience. 

In this competitive era, everyone would love to stand out from the rest. If you are envisioning long-term goals that are standing out from others would surely go in your favor. Now, let’s get straight to the point and know how to decide a company’s name. 

Linguistic Tricks for Deciding Business Name 

Small businesses often need little bold names. You can turn your instinct into a handle-worthy name. Linguistic touch in your name will make it a household name. Your name should be easy to spell and pronounce and must be meaningful for the audience. If you are explaining or apologizing for your brand’s name, it means you are devaluing your brand’s integrity. 

Don’t Pick Name That Could Confine Your Company’s Growth

If you are going to pick a narrow name, it may confine the growth of your business. You may also start to have hurdles down the road. You could be the future of Jeff Bezos if he picked the name Online Books instead of Amazon. Therefore, there’s no need to limit your business’s growth by naming it with a particular product or service. Suppose you are into the wedding dress designing business; you need to come up with something unique instead of Wedding Dresses for New York. 

Detail-Oriented Internet Research

You can also conduct thorough internet research to pick up the right name for your business. It will help you come up with a list of names to choose from after determining your business’s name. Now, you would need to have detail-oriented internet research. There are options that you will come across businesses with the same name, and if the name is already in use, then you need to drop it. Your search should not end over here. 

Use Meaningful Name 

The ideal situation will be to convey a purposeful meaning through your business name. It should be something that must be positive about your business. Along with that, people should instantly get what your business is all about. However, there are also meaningless names that grab the audience’s attention, like Google, Yahoo, or Zappos; all of them are popular because they possess a catchiness in their name. 

Search for the Domain Name

It is often recommended that you choose a .com domain name for your business instead of other possible extensions. Customers are more likely to associate with businesses that tend to have .com extensions for their websites. Over the years, this extension has become one of the most reliable and trustworthy. Having a business website is necessary, and you need to execute this whole thing in a well-structured way by considering all the possibilities. 

Assess the Attractiveness of Name

It’s for sure that you will not be looking for a name that is boring and the one that is too much out there. You will also want your employees to introduce the company where they work passionately and without any hesitation. Along with that, your name must resonate with a large chunk of the audience. 

Get Feedback from Others

Firstly, you need to come up with 5 to 10 names and then ask your friends, family and trusted colleagues to assess the name. Get their feedback to know which name sounds good. You can also ask your potential audience to analyze the name. You may conduct a survey on social media and ask for the views of your audience on the names that you have come up with. 

Make Sure You Are Personally in Love with the Name

You will be the owner of your business and will have to go with it for a long period of time. Therefore, make sure you are happy with the name and believe that it will surely resonate with your audience. You need to take some time to get it started perfectly. 

Register Your Business Name 

After picking up the right name, then you need to register the name with your state authorities. In the U.S, you will have to register the business name itself if it is a corporation or limited liability company. However, if your business is based on sole proprietorship, then you will have to register it with the city or the county where you live, and there would be no need to register with the state authorities. 

Final Words 

It could be a lengthy and herculean chore to pick the right business name. However, the time you put in it will be worth enough for your future plans. Once you have selected the name, it means that you took the first step towards the launching of your new venture. However, after choosing the name, you will have to start working on the branding of your business by creating a logo, pamphlets, social media posts, flyers, and other branding stuff, which is more likely based on your business needs. So, if you are waiting to launch a new business, don’t wait anymore and start thinking of its name and execute your plans to stand out from others. 

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About the Author

Zara Ghafoor

I always strive to write something unique and informative. Article writing is not only a job for me, its a passion for which I study and try to keep myself up to date so that I can bring the latest trends and information to the readers!