How to Choose the Perfect Color Palette for Your Logo?

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Zaraq Shahzad /

August 3, 2023/

4 Min Read

Designing a logo is laborious and exquisite work of art. From choosing icons to shapes and color selection, many things go into making a good logo. However, choosing colors is the trickiest and most complicated step if we look into something more critically. That’s because colors play a central role in defining the caliber of a logo. If you pick the right colors that dare to lure the viewers’ eyes, your logo will create a fascinating vibe.

Conversely, if you fail in color selection and pick color patterns that don’t look good to the eyes, you will not get viewers’ attention. Consequently, all your creative efforts will go down the drain. Moreover, you may not be able to achieve the desired results against your marketing campaigns because logos are integral to driving results. That’s why this blog post will guide you on picking a seamless and feasible color palette for your logo to get a matchless logo design.

Tips to Pick Feasible Color Patterns for Logos

Understanding color psychology is the backbone of drafting unrivaled logos. If you know this art inside out, you can design something rare. However, if you don’t understand how to pick reasonable color gradients for your logos, stay tuned for the next few minutes to get insight into that. You can follow some guidelines to elect apt color schemes for logos.

Understand Your Brand Voice

When you gird up your lion to design your logo, you first have to understand your brand voice. That means you should determine which age group and business niche you belong to. It will help you decide the type of colors you need to pick. For example, if your brand deals with children’s clothes or toys, you must pick bright colors because such colors are generally categorized for children. Similarly, if your brand is related to medicine, you can’t afford to choose bright colors. Instead, you will have to go for light and classic colors as the tone of this business niche is serious. Understanding such patterns, you can figure out your brand voice and pick colors accordingly.

Choose Multiple Colors

After understanding the brand voice as per the nature of colors and your business niche, the next step is to pick the number of colors you want to add to your logo. Logos can be single as well as multi-colored. Nevertheless, multi-color logos are preferred because they appeal better to the eyes. However, it does not mean you can pick any random colors to mix and match to get your logo. Rather than that, you should try multiple shades and patterns to see which combination looks more fitting and appropriate. Moreover, you should mix different colors to formulate new gradients and pick those if they look sophisticated and catchier. Consequently, you will succeed in finding a breathtaking combo and symmetry for your logo, making your design class apart. But, if you don’t have the creative capacity to form new gradients, you can take help from a logo maker, as it contains unlimited color gradients, helping you select the formidable ones.

Keep Your Logo Coloring Simple

While you are selecting color gradients for your logo design, instead of going for fancy and extravagant patterns, keep things simple and choose modest symmetries. That’s necessary because the simpler the things, the better they look. When you adopt simplicity, it usually becomes easier for the audience to understand the intended purpose behind a logo. Thus, they get lured toward your design. Additionally, simple logos tend to be more memorable and winning. It can work perfectly in the case of mono-colored logos. On the contrary, they can get messy if you overdo things, making your logo look ugly. This will leave a negative impact, and you will fail to achieve your desired results. Therefore, look simple, look effective.

Choose Stand Out Color Palettes

Keeping things simple does not mean selecting dull and gloomy patterns. Instead, it relates more to choosing gradients that look simple yet thrilling. To do so, you should dig deep and determine a few competitors to check what colors and icons they have incorporated in their logos. This will help you distinguish yourself from others and figure out a color palette that has never been used before. As a result, you will stand out among your competitors. Thus, climbing the ladder of recognition would be far easier for you in the already crowded and saturated marketplace. So, it would be best to foster a sense of what meanings different colors drive in different cultures and environments to get your hands on something priceless.

Final Thoughts

Learning color psychology and its impact is a difficult thing to master. It takes a lot of effort and hard work. But, being involved in digital business, it is mandatory to master this art to create logos that look pleasing to the eyes and provide extraordinary output in securing recognition and identity in the market for your brands.

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About the Author

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I write blogs out of the kindness of my heart. So stay tuned to get the latest updates on technology, designs, and trends, etc.